J&M Davidson

As a long-standing client, they sought our expertise in Platform Consulting to evaluate their current eCommerce platform's suitability.


Our objective was to determine whether Shopify Plus continued to meet their needs or if a more cost-effective alternative was viable.

The Brief

J&M Davidson aimed to optimise their eCommerce operations by potentially downgrading from Shopify Plus to a more economical plan without compromising on essential features and performance.

Key Challenges

  • Cost Management: Evaluating the necessity of Shopify Plus given its higher cost.
  • Feature Utilisation: Assessing the use and need for advanced features available on Shopify Plus.
  • Scalability: Ensuring the platform could handle growth and future needs.
  • Performance: Maintaining optimal site performance and user experience.

Our Approach

We conducted a comprehensive review of J&M Davidson’s eCommerce platform, focusing on their current and future needs, cost implications, and feature utilisation.

  • Platform Analysis: Detailed analysis of current Shopify Plus utilisation.
  • Feature Comparison: Comparison between Shopify Plus and Shopify Advanced.
  • Cost-Benefit Analysis: Financial assessment of potential savings.
  • Scalability Assessment: Ensuring Shopify Advanced could support projected growth.
  • User Experience Review: Evaluating site performance and user experience on Shopify Advanced.

Design and Build Process

Our design team worked to ensure that any transition in platforms would not disrupt the existing aesthetic and functionality of J&M Davidson’s online store. We prioritised preserving the brand’s identity and user experience.

Our developers meticulously planned and executed the transition, ensuring data integrity and minimising downtime. This involved thorough testing to ensure that Shopify Advanced could seamlessly support all existing features and integrations.


After a detailed evaluation and successful transition to Shopify Advanced, J&M Davidson experienced several positive outcomes:

  • Cost Savings: By switching from Shopify Plus ($2,300 per month) to Shopify Advanced (£259 per month), J&M Davidson achieved significant cost savings. Over a three-year period, this amounts to approximately $82,800 (£62,190) in savings*.
  • Performance Maintenance: Continued high-level performance and user experience.
  • Optimised Features: Effective use of Shopify Advanced’s capabilities tailored to their needs.
  • Scalability: Assurance that the new platform can handle future growth.
  • Return on Investment: The investment for our consulting services was quickly recouped through the substantial monthly savings.

Next Steps

Going forward, we will continue to monitor J&M Davidson’s eCommerce performance on Shopify Advanced, ensuring it remains aligned with their evolving business goals. Regular reviews and consultations will be conducted to optimise their digital presence and address any new challenges that arise.

This transition has not only reduced costs but also affirmed our commitment to providing tailored, effective solutions for J&M Davidson’s digital strategy.

*prices correct as of June 2024.

Work with us

We offer tailored packages designed to meet a variety of eCommerce needs. If you’re interested in working with us, please review our packages and get in touch.

Platform Consulting


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